The focus is squarely on our favorite brown spirit and the products represented are predominantly whiskies. Brandy, Vodka, liquers and Rum make appearances but are in the extreme minority.
For us, it's a whisky wonderland.
Every one of these shows has its own personality and character. Some of that comes from the format, some from the attendees and a health chunk comes from the sponsors. People like John Hansel and Riannon Walsh work very hard to keep these three forces in alignment and aimed in the right direction.
WhiskyFest is very much an industy showcase. The major players and minor importers are on the same footing here. Everyone has the same space to work with, but that doesn't imply that the presentations are at all equal.
Every field and venture has it's dangers. Being a whisky afficianado is no exception, and while some are well known (having a dram too many of the Laphroig and drunk-dialing an ex) some are a bit more...exotic. As a for instance, last October my esteemed WhiskeyBro Mark and I were perusing the plethora of possible pours at WhiskeyFest SF. If there was a bit of stagger to our step, well, it had been a long night. We encountered the Dalmore table with gusto, but not quite as much as the fiery Scot who walked us through the tasting. In fact, "fiery" and "gusto" don't quite do justice to the force we reckoned with. Suffice to say that we did not treat the Scotch in front of us with sufficient gravity, which resulted in, well....ice chucking. That's right ladies and gentlemen, Richard Paterson himself, award-winning, third generation, master blender for Whyte & Mackay threw ice at my brother-in-law.
Just to prove that we are real human beings, once again we will crawl out of the whiskey cellar back at HQ. This time to share a couple of great American whiskeys; Bulleit Bourbon and George Dickel. We'll be at the Elixir in San Francisco starting at 7pm and pouring until 9pm.
So come on down Mike and I will be sharing schwag, stories, and some great hooch!
There's a very interesting law being worked on in Sacramento:
This bill would also permit an out-of-state distilled spirits importer, out-of-state beer manufacturer, beer manufacturer, distilled spirits manufacturer, rectifier, beer and wine importer, distilled spirits importer, beer and wine wholesaler, or distilled spirits wholesaler to provide entertainment, food, and beverages to invited guests, as specified.
The current law limits these activities to local companies. Out of state (or out of country) companies are very limited in the ways that they can provide product for events. Product launches and promotions are very limited by the CA ABC. With this change we would be able to open up the market for sponsored parties and tastings to a much wider base.
Back in November down at WhiskeyBros HQ, Mark and I were enjoying some old favorites and discussing what exactly belonged on the list of whiskey to bring to the upcoming tasting. It was an extremely interesting and elucidating discussion for both of us, in that it gave us an opportunity to discuss what our favorites were, and why, as well as trying to find the perfect mix to fit a western themed event. Another important factor we took in to account was the actual experience of our tasters; are these people who can tell a Highland Scotch from an Islay by the nose? Or are these people who have enjoyed the occasional Jack Daniel's or Johnny Walker when it was around, but haven't explored much? With all this in mind, and a budget besides, we set to work building and cutting a list of whiskey that would be accessible to novices while still providing something special for the aficionados.
Whiskey Bros. is pleased to announce our sponsorship of the Coastside Adult Day Health Center's (http://www.coastsideadultdayhealth.org) annual Texas Hold'em Tournament. We will be hosting a whiskey tasting event to benefit the CADHC, who will be using proceeds from this event to continue their work providing care for seniors.
WHEN: Thursday, January 31st, 5pm - 10pm
WHERE: Long Branch Saloon & Farms (Google Map)
TICKETS: Poker and Dinner: $100 buy-in with $75 rebuy. Dinner only: $25. Whiksey Tasting: $25 at the event. Includes shot glass and 20 point tasting card. See below for advance purchase details.
We're not just all talk here--we are getting out there and bringing the world of whiskey to you. The Whiskey Bros. will bring a selection of whiskeys tailored to your event for tasting by your guests. We supply everything you need to sample dozens of different whiskeys from around the world, including: Bourbon, Scotch, Whiskey and Rye!
Whether you prefer old single-malts or young blends, we have the selection for you.
Whiskey tasting is the perfect complement to a company party, barbecue, casino night, or dinner auction. We even sponsor charity benefits!
We can bring the whole whiskey tasting experience to your benefit. We believe that having multiple activities will help increase your turnout and your contributions. We're also very active in the community and donate private tastings to charity auctions and fundraisers.